Selling During Tough Times can be difficult no matter what industry you are in or what economic conditions you are experiencing. When times are tough, consumers have less money to spend and they are more reluctant than ever before to part with their cash. This is true even if the items you are selling are something they really want and need. If you cannot sell your goods or services during a slump, you will go out of business. However, there are things you can do to increase your sales volume, even during a downturn.