The Revenue Architect

Driving the Sales Strategy, with Andrew Hahn

March 25, 2021
about

The Revenue Architect

Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities.We’ll explore how founders, executives, middle management, and RevOps leaders & practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Tune in to this week's episode as Jeff sits down with Andrew Hahn, a 20 year SaaS veteran who built out the strategy, operations, and sales methodology as the Global VP of Content Sales & Operations at Cornerstone on Demand, through to their IPO in 2011, which at the time was the largest LA-based IPO.

Today, Andrew is the Chief Revenue Officer at FormAssembly, trusted by huge logos, such as Target, Amazon, and the University of Michigan.

Jeff first met Andrew through the LA Revenue Collective Chapter, and during this episode they dive deep in conversation about the associated risks when driving a sales strategy.

Connect with Andrew Hahn

Connect with Jeff Ignacio

As always, thanks to  Sales IQ Global for powering The Revenue Architect Podcast.

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Andrew Hahn
FormAssembly
Chief Revenue Officer
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