The Revenue Architect

Sales Excellence and Marketing, with Ben Cohen

July 19, 2021

The Revenue Architect

Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities.We’ll explore how founders, executives, middle management, and RevOps leaders & practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Ben Cohen, Head of Sales Excellence and Marketing at Hella, is responsible for attaining global sales goals of approx. 10B within the automotive supply market. Beginning with career in photography, Ben got his first taste of project management that would lead him to a very impressive role within the 120-year-old company. In this episode, Ben leads us through a breakdown of how Hella markets and sells, how their teams are trained, and how the company has led the automotive supply industry for more than a century.

Time to plug in the earphones and get ready for a cracking episode of The Revenue Engine Podcast.

Connect with Ben:

Connect with Jeff:

Thanks to Sales IQ Global for powering The Revenue Architect Podcast


00:00 - Jeff introduces today’s podcast, featuring Ben Cohen!
01:10 - Ben explains his “atypical career path” into sales and marketing
03:57 - A top-down breakdown of how Hella markets and sells
07:50 - Ben spills the beans on his role within and the processes of the sales team at Hella
11:22 - How “Revenue Operations” is making an Impact
13:42 - Ben describes the enablement and training process of sellers at Hella
15:38 - What “USP” means
18:53 - Ben has a go at the “Rorschach Test”
19:19 - Connect with Ben Cohen
19:54 - Final Goodbyes

Ben Cohen
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