The Revenue Architect

The Future of Sales and the Role of the CRO, with Warren Zenna

June 12, 2021

The Revenue Architect

Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities.We’ll explore how founders, executives, middle management, and RevOps leaders & practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Warren Zenna wears many hats and works with many fast growing companies in helping shape the role of the CRO. The role of the CRO is still a new concept for many organisations and Warren helps CEO's build CRO ready organizations and arms them to succeed.

Warren works with companies in aligning marketing and sales and having worked as both a seller and marketer, Warren understands the complexity that can occur between the marketing and sales teams. During this episode Warren talks about the importance of the CRO role and how to untangle the structure to allow key roles to focus and become aligned to help drive revenue and customer success.

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Thanks to Sales IQ Global for powering the Revenue Architect Podcast

Warren Zenna
Co-Host @ CRO Spotlight Podcast + CEO @ CRO Collective
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