The Revenue Architect

The Wizard of Ops, with Brad Smith

May 31, 2021
about

The Revenue Architect

Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities.We’ll explore how founders, executives, middle management, and RevOps leaders & practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Brad Smith is not your average founder. He has secret powers. Those powers have brought together a community of Ops professionals. The Wizard of Ops aka #WizOps is the best place for ops professionals to meet like-minded people.

And when Brad is not using his secret powers building the #WizOps community, Brad is leading an incredible team at Sonar, a platform that gives you x-ray vision for your Salesforce, exposing how your data is used, when it changes, and how it's working.

During this episode, Jeff and Brad discuss the importance of appreciating your customers and really understanding what is happening in their world. Brad also shares that no matter what role each person performs at Sonar...they are also selling.

Connect with Brad

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Thanks to Sales IQ Global for powering The Revenue Architect Podcast.

Brad Smith
Co-Founder & CEO @ Sonar / Founder @ Wizards of Ops
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