Welcome to mindset Monday by the Sales IQ podcast. I'm your host, Luigi Prestinenzi, and I'm here to help you be the best you can be. Everyone has a potential to be the best version of themselves they can be. Sometimes things prevent us from capitalizing on that awesomeness that is sitting dormant inside of you.

This podcast is about helping you unlock that potential by focusing on one thing that can help you be the very best you can be.

"Perfection is the enemy of progress" That is a quote by Winston Churchill. And why is that my quote for this week? One of the things that can hold us back in sales is not our competition, is not the environment, the market, it's ourselves. And sometimes in the pursuit of perfection, we actually hold ourselves back from executing.

What is a very simple process? I know that some days are struggled to get an email out. I think about the perfect thing to say the perfect subject line, the perfect message. And I'll struggle to get the email out or the perfect phone call or thinking about the perfect questions to ask during the discovery stage of the sales process.

But I made a decision recently that I wouldn't strive for that level of perfection and not talking about the fact that, you know, I'm going to just push out some rubbish content or I'm going to put out some poorly executed. Questions or emails. This is not about that. It's not about saying, you know what, I'm just going to just send it out for the sake of sending it out.

Something I'm talking about. The fact that sometimes doesn't matter how, how good your message is. It's never going to be perfect. And the opportunity is not in the area of being perfect. It's about knowing that, yes, I'll get something to a level where I'm happy with, where I know it's going to make a positive impact on the person receiving that message, but it's not perfect, but I will learn from it and I will find a way to improve that.

And my message this. Week's all about flipping the mindset from perfection to a continuous improvement process to actually thinking about going right the early years, whatever I do, there's always an opportunity to get better. There's always. Another email that could be better than what I'm sending today.

There could be another meeting that I facilitate that, you know what, there's always going to be something better. It's about recognizing that we're not after the best. We're not after perfect. We're after progress. And each time we make progress, we're improving. And even when we make progress and we might go a step back.

We might launch an email campaign and the results are what we want them to be. That doesn't necessarily mean it's not progress. Because it depends on how we look at that, which allows us to make progress. And I'll give you an example at the moment, I'm testing a number of different types of email, cold email emails to webinar leads, emails to podcast subscribers on EMA.

And you're probably getting some of these emails from me, right. And I'm testing different subject lines, I'm testing different, um, type of messaging frameworks. I'm testing, you know, do I put the call to action at the top of the email versus the bottom of the email? And I'm measuring the performance of those emails?

Why I, because the more people that are inspired to take action with my email, I know that I can have a positive influence on them because I'm really confident in the content that I'm creating. I'm really confident in the message that I'm putting out there, because I'm really clear on the buyers that I serve.

I'm really clear on the people that I serve. I've done enough research to know what will help sales professionals be the best they can. But in order for me to inspire sellers, to be the best they can be, I need more and more of the audience I'm trying to engage with, to engage with my content. So trying to come up with different ways to send that message different ways to deliver my content and serve that to the people that I'm trying to engage with is really, really good.

So I want to take these so want, I want you to really think about these when it comes to that point of the thing about perfection. So again, I'll take it back a step. Some of the messages that I'm sending out, they're not getting the response rate that I would like. They're not getting the open rate that I would like I'm testing different time zones.

We're testing a whole variety of different things, but this is the awesome opportunity that sits in front of you. It's not perfection that I'm seeking on looking to improve based on the responses that I get. And I can't improve based on the responses that I get. If I don't do anything. To get the responses or not get those responses.

And that's my message for you this week is really think about what am I aiming for? Am I aiming for progress or am I aiming for perfection? And if I'm maiming for perfection, potentially I'll never be ready to launch or never be ready to send that email. I'll never be ready to go to market with my product or my idea or whatever it is that I'm trying to pursue.

And sometimes you just got to get out there and get it. And accept that, you know what it ain't going to be perfect. There might be mistakes. I might stuff up, but that's okay because there's a great opportunity there. If we lean into it with a mindset that are really there to learn and try to improve to allow them.

To make a positive step forward. So this is a message that's resonated for you or someone, you know, needs to hear it. Please like,rate and share this episode. I produce this content to help you be the very best you can be.

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