The Sales IQ Podcast

How to Sell More by Thinking Like a CRO with Warren Zenna

September 10, 2021

The Sales IQ Podcast

Join us as host of the show Luigi Prestinenzi talks to thought leaders from around the globe about the art and science of sales and marketing, personal development, and the mindset required to sell more everyday. Luigi is a master of creating pipeline and breaking down targets, he specializes in helping sales professionals build the mindset to achieve greatness and #bethebestyoucanbe.

What does it take to be a successful Sales Professional? Is it the ability to say the right things at the right time? Is it the ability to prospect and create net-new opps? Or is it the ability to build meaningful relationships?

A successful Sales Professional is one who does....yep, you guessed it, ALL of the above. Some sellers find certain parts of the role easier than others. When you think about sales, one could argue it hasn't changed at all. Prospects have problems, a need, sellers have products or services that fix the problem. Buyer and seller interact, buyer sees value and BOOM, transaction takes place.

The concept of sales hasn't really changed. What has changed is the way buyers and sellers communicate, and the functions of the sales roles.

This week we are joined by Warren Zenna, a Chief Revenue Officer expert who shares his journey. From being fired early in his career, becoming an actor, then to sales, before moving into a leadership role.

Connect with Warren

Connect with Luigi

Check out Sales IQ Global and the Create Pipeline Program

Warren Zenna
Co-Host @ CRO Spotlight Podcast + CEO @ CRO Collective
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