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COMBO Prospecting

The best-selling book
from Tony J. Hughes.
Buy Now
Picture of the COMBO Prospecting book cover. The cover is has a white background and features one red boxing globe in place of the O in COMBO. The cover reads: The powerful one-two punch that fills your pipeline and wins sales. COMBO Prospecting. Tony J. Hughes.

Today, it's harder than ever to break through the noise and reach to C-level decision makers. Sellers need to proactively create value in every interaction as they adopt an omni-channel approach engaging a buyer.

In this invaluable handbook for 21st-century sales professionals and entrepreneurs, Tony J. Hughes explains his unique and powerful strategies that combine proven old-school values with new-school techniques.

Published by HarperCollins Leadership and The American Management Association, COMBO Prospecting is an essential and practical companion to Tech-Powered Sales.

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HEAR FROM our customers

Prospecting framework our team created more than $1 million in new qualified pipeline in the first few weeks.

Brigid Archibald
Managing Director, Asia Pacific & Japan


Why read COMBO Prospecting?

Tony Hughes is one of the most respected writers and speakers globally on the topic of business-to-business selling. COMBO Prospecting is an absolute must-read for anyone interested in delivering consistently high sales results in the real world of ferocious competition and difficult-to-win clients.
Jonathan Farrington
CEO, Top Sales World
This book explains how any business-to-business seller can transform results to become a knock-out success. It is filled with practical steps, real examples, and actionable insights. You’ll be able to create your own plan worthy of becoming a world champion in your industry
Jeb Blount
Author of Fanatical Prospecting
Opening is the new closing because nothing happens with a sale unless you can first get in front of decision makers with the right agenda. Tony’s book nails what it takes to cut through all the noise facing executive buyers, and he understands the importance of human connection in a digital world.
Anthony Iannarino
Best-selling author and transformational sales strategist
Tony Hughes is one of the very few voices I listen to when it comes to pipeline creation and new business development—and you should, too! The sales world needed COMBO Prospecting and this book delivers exactly what you need to know and do to succeed creating your own sales opportunities. Read it and implement. Now.
Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

where to buy

Shop COMBO Prospecting

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Audio Book
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sales theory

What you'll learn

Master deep-drive research using LinkedIn and other
social media platforms.

Create an effective value narrative with powerful scripts and templates.

Select and use the very best sales enablement tools for success.

Identify "trigger events" and optimize referrals to create engagement.

Nurture a strong and empowering network that helps you thrive.

Secure decision-maker meetings.

Locate leverage points that matter.

Build a knockout online brand that distinguishes you from the pack.

Build a constantly growing list of profitable referrals.

HEAR FROM our customers

After working with Tony and the Create Pipeline Program from Sales IQ, we saw a 230% increase in AE self-generated qualified pipeline for 2H 2022 compared with the same period in 2021.

Gale Dembecki
Sales Enablement Leader APAC
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Tony Hughes

Meet the author
Tony J. Hughes

Tony is CEO and Co-Founder at Sales IQ Global. He has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and CEO leading the Asia-pacific region for multi-nationals. Tony is a best-selling author, consultant, trainer and keynote speaker.

Keep exploring
COMBO Prospecting
on Tony's website

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