⬅ back to store


The best-selling book
by Tony J. Hughes and
Justin Michael
Buy Now
Cover of the Tech-Powered Sales book. The cover has a black background and features a human hand touching a robot hand in the style of The Creation of Adam.  These is a spark where they join. There are other decorative elements on the cover including dots and circuits. The cover reads: Tech-Powered Sales. Achieve superhuman sales skills. Justin Michael. Tony Hughes.

With a gob-smacking vision for the future of sales effectiveness, record-setting sales experts Tony J. Hughes and Justin Michael are here to help you drive success in the highly competitive world of B2B sales, while future-proofing your career.

In Tech-Powered Sales, you'll learn that all sales professionals can embrace technology to achieve superhuman sales results. It's a practical, proven, step-by-step guide to leveraging the rapidly developing technologies and strategies that are changing the face of sales forever.


What to expect from Tech-Powered Sales

Reading this book is a window into the future of sales. It is ten years beyond anything I've seen, and I've worked with hundred of sales organizations."
Steve Richard
Co-Founder, ExecVision
There is a synergistic power infusing humans and machines with data emerging at the 'new oil' fueling strategic targeting and messaging–and Justin and Tony show how to execute in the real world.
Mark Roberge
Professor at Harvard Business School, Former CRO at HubSpot, Author, The Sales Acceleration Formula, MD at Stage 2 Capital.
Tech-Powered Sales delivers practical, evidence-backed strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your ability to develop new business, it's a must read!
David Hoffeld
Best-selling author of The Science of Selling
This is the most important book for selling in the 2020s. Learn from two people on the cutting edge of what's possible in selling and sales operations.
Aaron Ross
Author of Predictable Revenue and From Impossible to Inevitable.
Justin Michael and Tony Hughes have cracked the code on what will differentiate great sales teams in the coming decades. The technological capabilities to support sales teams have advanced beyond what anyone would have predicted just a few years ago. Read this book, soak in the recommendations, and stay relevant and effective, now and in the future.
David Dulany
Founder and CEO at Tenbound
The go-to handbook for all sales professionals who want to multiply their results and maximize their return-on-effort. Justin and Tony have thought of everything for you. The ‘Essential Stack’ and ‘Advanced Stack Additions’ alone are invaluable!
Marylou Tyler
Author of Predictable Prospecting

where to buy

Shop Tech-Powered Sales

Logo of AmazonLogo of Barnes & Noble
Logo of KindleLogo of Apple BooksLogo of Rakuten KoboLogo of Barnes & NobleLogo of Google Play
Audio Book
Logo of AudibleLogo of Apple BooksLogo of Barnes & NobleLogo of Google Play

sales theory

Tech-Powered Sales
shares the secrets you need to:

Upskill and lift your technology quotient (TQ) by understanding the game changing sales technologies that can be deployed for maximum results.

Make the jump from late adopter laggard to the superuser on your sales team delivering leading results.

Harness the power of technology to drive consistent quality sales pipeline in all economic conditions.

Thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it.

Portrait of Anne Moss
HEAR FROM our customers

After working with Tony and the Create Pipeline content, our team created $2.7 million in qualified opportunities during a two-day call blitz.

Anne Moss
Growth Development Leader APAC
Tony Hughes

Meet the author
Tony J. Hughes

Tony is CEO and Co-Founder at Sales IQ Global. He has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and CEO leading the Asia-pacific region for multi-nationals. Tony is a best-selling author, consultant, trainer and keynote speaker.

Keep exploring
Tech-Powered Sales
on Tony's website

Logo of Tony J. Hughes
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.