The Joshua Principle: Leadership Secrets of Selling lifts sales theory off the paper, immersing them in a story you won't be able to put down. In his best-selling debut book, author Tony J. Hughes we either learn through repetition or emotional impact. Have your read enough repetitious sales books? Listen in for an emotional impact you can learn from.
Joshua Peters is a salesman in crisis – after losing a key deal his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but with their relationship at an all time low he struggles to help.
Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua’s RSVP sets him on the path to discovering leadership secrets of strategic selling. He applies the principles to the biggest and most complex deal of his life and his journey culminates with a powerful meeting that finally reveals The Joshua Principle.
RSVPselling™ for winning the complex sale.
The Value Quadrant for Professional Sales Agents.©
The New ROI.©
The seven sins of selling.
The ten laws of relationship and strategic selling.
How to develop and execute effective strategy.
The history and evolution of professional selling.
Gaining insight to challenge thinking and create business value.
How to successfully sell at the top.
On this episode of In the Arena, Anthony Iannarino and Tony J. Hughes explore the value to be found in The Joshua Principle.
For those who have already read or listened to The Joshua Principle.
Check how well your team absorbed the learnings from The Joshua Principle.