Accelerating Growth With Technology

What you'll learn

Revenue Operations is responsible for the infrastructure to support the end-to-end customer journey, focused on optimizing and enabling revenue growth and retention.

Technology is a significant factor in helping to accelerate growth. But the technology space has exploded! There is literally a technology, solution, or tool for every part of the revenue process. But how do you ensure technology is empowering and accelerating growth vs. restricting or slowing it down?


  1. How to align the tech stack to the GTM strategy
  2. Best practices for leveraging technology to enable revenue
  3. Empowering the revenue team through automation
  4. Driving adoption and value


​45 minute panel discussion
+ 15 minute opportunity for audience questions


Alison Elworthy
EVP, Revenue Operations @ Hubspot

Alison Elworthy is the EVP of RevOps at Hubspot, where she leads a unified team of operations professionals, dedicated to designing strategies, systems, and processes that power HubSpot as it scales. Alison believes that operations teams hold the key to breaking linear growth and achieving sustainable scale – and she's passionate about helping companies realize that vision.

Prior to her current role, Alison led various functions at HubSpot as SVP of Customer Success, VP of Operations, Chief of Staff, Sr. Manager of Sales Operations and Manager of Marketing Operations.

Alison also serves on the board of directors at Varicent. Outside of work, she enjoys spending time with her husband and three kids and is a food and wine enthusiast. She holds a BS in Human Factors Engineering from Tufts University and an MBA from the Tuck School of Business at Dartmouth.

Hilary Headlee
Head of Global Sales Operations & Enablement @ Zoom

Hilary Headlee is the Head of Global Sales Operations and Enablement at Zoom where she manages the sales operations and enablement teams covering all global direct sales, channel sales, solutions engineering, product specialists, and secondary support for business development, customer success, and customer support. The functions under her responsibility include GTM Analytics & Insights, GTM Systems, Sales Operations, Sales Support, and Sales Enablement.

Prior to Zoom, Hilary held a variety of VP level executive leadership roles at companies like Mindbody, Alteryx, and Invoca. Hilary holds a BA in Business and Communications, with a minor in Psychology, from Augustana University.  


Traditional tools don’t work in a hybrid sales world. Find out why Outreach is the right solution at their website.

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Reach out to the team at to understand how RevOps could take your business to the next level.

about the presenter

Rosalyn Santa Elena (Host)

VP, Global Revenue Operations @ Neo4j
Host of Revenue Engine Podcast

With over 20 years of experience leading GTM and Revenue Operations, Rosalyn Santa Elena has a passion for building and optimizing teams, processes, and systems to drive excellence across revenue teams.

Having worked for both enterprise companies as well as high growth start-ups, she enjoys an organization where the ace is fast, the ability to impact is significant, and where she can leverage her experience to build scalability long term.

Rosalyn is currently the Host of The Revenue Engine Podcast and the VP of Global Revenue Operations at Neo4j. She also serves as an Advisor at a number of high growth startups and is an active member in a number of communities.

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