Beyond the COVID Clichés
about

What you'll learn

- You’ll learn to recognise new sales objections, occurring in a post-Covid world.

- Explore strategies to reposition key aspects of your value proposition, to make it easier for customers to justify a purchase from you.

- Listen to real, unfiltered customer feedback about what’s motivating, and demotivating them, from making buying decisions right now.

about the presenter

Cian is the founder and CEO of Trinity Perspectives, a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. I'm also a regular commentator in the mainstream media, an Amazon #1 bestselling author, award winning blogger and keynote speaker. Most importantly, I'm a strong believer that our customers will teach us how they want to buy from us, if we ask them in the right way.

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