The RevOps Framework: Creating a RevOps Roadmap

What you'll learn

​Revenue Operations is a key strategic differentiator for revenue growth and revenue retention. But building the right RevOps framework for your organization is critical. ​And having the right RevOps roadmap helps align your GTM strategy, drive achievement of targets, and adequately prioritize the things that matter.


  1. ​What are the key components of a winning RevOps framework?
  2. ​What are best practices for building the right RevOps function?
  3. ​How can you align the RevOps roadmap to support the GTM strategy?
  4. ​What are the most critical aspects of creating a RevOps roadmap?
  5. ​How do you prioritize to make the most significant impact?


​45 minute panel discussion
+ 15 minute opportunity for audience questions


​Dana Therrien
Vice President, Chief Reveneue Officer Practice @ Anaplan

​Dana Therrien is the Vice President of Anaplan’s Global CRO Practice. He has spent over twenty years leading sales and revenue operations teams and is a globally recognized expert in sales strategy and planning, analytics, territory and quota design and management, sales process optimization, sales automation, and sales compensation design and administration.

​Prior to re-joining Anaplan, he led Global Revenue Operations for Genesys.

​As the Forrester and SiriusDecisions Sales and Revenue Operations Advisory practice leader, Dana was credited for predicting the “Rise of RevOps” and has been cited by Forbes, the DemandGen Report and other media as a pioneer in this space.

​Dana loves running, hiking, and enjoying the outdoors in his native state of Maine.

Karan Singh
VP Revenue Operations @ Procore Technologies

Karan is an accomplished Revenue Operations and Strategy executive with experience in building best in class operations functions for companies at varying levels of scale and growth, with a focus on establishing and driving GTM strategy and efficient scale through process and technology.

​Karan is currently the VP of Revenue Operations & Strategy at Procore, the leading project management platform for the construction industry. At Procore, Karan is responsible for driving the revenue strategy, planning and insights functions.

​Prior to joining Procore, Karan built out the Sales Operations team for Cloudera and ArcSight as the companies scaled rapidly towards a public event and long term sustainability or acquisition.

​In addition to serving as an in seat operator at hyper growth enterprise companies, Karan has also served as a strategic consultant to a litany of technology companies in and outside the Silicon Valley, giving him a unique perspective on what operational requirements are relevant for various stages of maturity and scale.


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about the presenter

Rosalyn Santa Elena (Host)

VP, Global Revenue Operations @ Neo4j
Host of Revenue Engine Podcast

With over 20 years of experience leading GTM and Revenue Operations, Rosalyn Santa Elena has a passion for building and optimizing teams, processes, and systems to drive excellence across revenue teams.

Having worked for both enterprise companies as well as high growth start-ups, she enjoys an organization where the ace is fast, the ability to impact is significant, and where she can leverage her experience to build scalability long term.

Rosalyn is currently the Host of The Revenue Engine Podcast and the VP of Global Revenue Operations at Neo4j. She also serves as an Advisor at a number of high growth startups and is an active member in a number of communities.

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