Hosted by Jeff Ignacio

The Revenue Architect Podcast

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Join host of the show Jeff Ignacio, as he dives deep into incredible businesses and their Go-To-Market capabilities.
We’ll explore how founders, executives, middle management, and RevOps leaders & practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Episode 8: The Future of Sales and the Role of the CRO, with Warren Zenna

During this episode Warren talks about the importance of the CRO role and how to untangle the structure to allow key roles to focus and become aligned to help drive revenue and customer success.

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Episode 7: The Wizard of Ops, with Brad Smith

During this episode, Jeff and Brad discuss the importance of appreciating your customers and really understanding what is happening in their world. Brad also shares that no matter what role each person performs at Sonar...they are also selling.

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Episode 6: How to Increase Prospect Engagement in the Sales Process, with Joe Caprio

Get ready to shake up your product demos as Jeff and Joe discuss the product journey, and how sales professionals can present their solutions to really engage and cater to the prospects' needs. Joe talks through why the 'demo' stage needs a shake-up and gets down into the architecture of the sales process and how the buyers' journey has shifted.

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Episode 5: Using Sales Data to Earn You a Seat at the Leadership Table, with Sylvain Giuliani

Helping fast growing companies make sense of their data and technology stack, Sylvain is the guy you want at your table, making sure RevOps is a big part of the conversation to create alignment between sales, marketing, support and customer service.

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Episode 4: Driving the Sales Strategy, with Andrew Hahn

Tune in to this week's episode as Jeff sits down with Andrew Hahn, a 20 year SaaS veteran who built out the strategy, operations, and sales methodology as the Global VP of Content Sales & Operations at Cornerstone on Demand, through to their IPO in 2011, which at the time was the largest LA-based IPO. Jeff and Andrew dive deep in conversation about the associated risks when driving a sales strategy.

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Episode 3: How Marketing and Operations Drive Sales Growth, with Jonathan Morgan

Join us in the latest episode of The Revenue Architect Podcast as Jeff Ignacio and Jonathan Morgan, Director of Sales and Marketing Operations of Atlanta based SaaS company AchieveIt, discuss marketing, sales, and revenue operations.

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Episode 2: Why Playbook Led Selling Accelerates Your Sales Success, with Kevin Dorsey

Join us in the latest episode of The Revenue Architect Podcast, as Jeff Ignacio and Kevin Dorsey, VP of Inside Sales at PatientPop and Mentor at 500 Startups - discuss how playbook-led selling helps accelerate sales success.

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Episode 1: Founder-Led Selling, with Peter Kazanjy

Welcome to the very first episode of The Revenue Architect Podcast with Jeff Ignacio, powered by Sales IQ Global.

In this amazing episode, Jeff speaks with Peter Kazanjy, the founder of Modern Sales Pro and Author of Founding Sales - The Startup Sales Handbook

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